We chose “Now Boarding” as our theme for this issue’s cover because we believe this phrase perfectly encapsulates the moment the tourism industry is in right now. But once I’m on board, the feeling of movement makes the waiting easier. The journey may take a while - sometimes more than a day if I’m returning from the other side of the world. At the end of a trip, boarding a bus or a plane means that the people and places I love most are almost within reach. There is another kind of boarding call, though: the call home. For those of us who make a living in the tourism industry, many of our workdays begin by stepping on a plane and flying off somewhere to do business and pursue prosperity. Other times, the boarding call is a call to work. You’re on your way to somewhere you’ve always dreamed of going, with a week or more of bucket-list experiences ahead of you. Sometimes, the boarding call is a call to adventure. After a long time of planning, preparing and waiting, you’re finally about to get underway. Whether it’s an airplane, a train, a cruise ship or a motorcoach, the act of stepping on board and making your way to your seat marks a milestone in the travel experience.
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